The Intelligent Amalé Circularity Engine™

A new era of sustainable fashion, transparency, and product lifecycle intelligence.
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The Problem No One Has Fully Solved

System of a Down

  • 85% of textiles incinerated or landfilled annually
  • Fashion = 10% of all global CO2 emissions
  • 90+ million tons of waste generated each year
  • Only 1% gets recycled into new garments

No Infrastructure Exists

  • No shared system tracks products beyond checkout
  • Product data dies at point of sale
  • ESG reporting requires data brands don't have
  • Can't monetize circular pathways without tracking

Regulation Is Global

  • EU: Digital Product Passports mandatory 2027 + all 27 member states implementing EPR by 2028
  • California: EPR Compliance in effect for summer 2027
  • France: Operating since 2007, expanded requirements
  • New York & Washington: EPR legislation under review
  • Full lifecycle transparency required. Pay to comply or pay the fines.

* A pile of discarded clothes in the Atacama Desert, northern Chile, as seen by a satellite.

COMPLIANCE INFRASTRUCTURE

Your products will need to have a legal identity. July 2026 is the first deadline. Amalé is the platform that gets you there.

One platform to trace every garment, capture lifecycle data, and generate compliance reports.

Product-level traceability

Every SKU gets a permanent digital record, from factory floor to end-of-life.

Lifecycle data systems

Every handoff. Every material. Every moment that matters to regulators.

Compliance reporting

Auto-generated, audit-ready, always current.
The brands that build this now won't be scrambling in 2026. The ones that don't, will. We're accepting a select cohort of pilot brands ahead of the July 2026 deadline.

One unified system for product intelligence.

Amalé is the foundational infrastructure that gives all soft goods a digital identity, from manufacturing through resale to end-of-life.

Product intelligence that tracks, verifies, and compounds product value across the entire lifecycle.

  • Universal Digital Product Passport
  • Embedded RFID intelligence
  • Lifecycle-level data aggregation
  • Brand and consumer dashboards

What Exists and What’s Missing

Digital Passports Today

  • Store basic product information
  • Live in separate systems
  • Stop updating after a product is sold

Traceability Tools Today

  • Track materials and suppliers
  • Built mainly for compliance reporting
  • Not visible to consumers or resale markets

What’s Missing

  • One shared system anyone can use
  • Smart garments + product resale valuation
  • ESG plug-in for sustainability & compliance

NOW ACCEPTING PILOT BRANDS

Amalé is built to scale with every tag activated, every brand onboarded, and every regulation that follows.
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Join Us

At Amalé, we're building the infrastructure that makes circularity easy and accessible. We design systems that help brands, regulators, and consumers understand what products are made of, where they've been, and what they're worth, long after the point of sale.


Our work solves real regulatory, environmental, and operational gaps at scale. We're collaborating with a small group of forward-thinking brands and partners who see this as the future.

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